Brand Building Training

Trainiac- Internal Brand Engagement Brand engagement is about ensuring your people deliver on your brand promise and in doing so, increase customer satisfaction and ultimately brand value. Your people represent your brand; you have to build your brand from the inside out using brand building strategies that work.

Why Invest In Internal Brand Engagement?

  • When your people have had the proper brand building training, they can increase the value of your brand through their interactions
  • You have to support the significant investment your organisation has made in its brand
  • Brand aligned employees who understand brand
    engagement, are more motivated and productive

We get your people to understand your revised brand values.

Why Use Trainiac For Internal Brand Engagement?

  • We execute and implement your brand strategy with brand building training
  • We go beyond creating awareness by transforming values into actions
  • We help employees understand their role within the brand and enable them to deliver it to their internal and external customers
  • We do this through picture based learning and people love pictures

How We Approach Brand Engagement

  • We make living the brand practical and measurable
  • We deploy our unique picture-based learning products to produce deep and lasting employee and brand engagement
  • We have developed a technique that turns values into competencies

Did You Know?

Only 29% of employees are actively involved in their jobs. These people are the ones that help the organisation move forward. Trainiac believes involving your people in brand engagement as they are your biggest asset. Of those employees who are actively engaged, 88% believe that they can positively impact the organisation’s output.

  • Highly engaged companies improved 19.2% in operating income
  • Low engaged companies lost 32.7% in operating income
  • Engaged employees are up to 43% more productive

(References: “Employee commitment remains unchanged” Watson Wyatt World Wide 2002 Blessing White (April 2008). 2008 Employee Engagement Report)

Business Objectives

  • Improve brand alignment
  • Improve brand compliance
  • Improve brand value

Learning Objectives

  • Identify brand values
  • Link brand values to personal values
  • Identify brand elements
  • Link brand values to roles and behaviours

View our case study to learn more about brand engagement.