Customer Training For Your Consumers
Consumer or customer education is a growing area of importance in today’s economy. In some respects it is similar to marketing but the objective goes beyond awareness to knowledge and capability.
We recognise the need for consumer education as being most pronounced in industries such as banking, financial services, technology and healthcare. Here are some examples of where these industries can benefit from customer training.
Customer Education in Banking
- A bank using customer training to educate their corporate clients’ employees on financial literacy as a
value added service - Banks gets involved in teaching their clients on the
importance of debt management - Banks also set up consumer training programmes to teach
SME clients about best practices in important areas of business
Consumer Education in Financial Service
- An insurance company uses customer training to teach its policyholders to make monthly payments at a retail outlet, as well as how to follow the claims procedure properly
- An insurance company compares two products using a visual representation or map of features and benefits. A sales person uses the map as reference while educating the customer
Customer Training in Healthcare
- Healthcare professionals often raise education campaigns aimed at teaching teenagers about the impact of alcohol abuse and how to consume alcohol responsibly
- Customer education is also used to teach patients how to manage prescribed medication, proper diet and lifestyle choices when faced with an illness such as HIV Aids
Our services are most useful when the consumer education need is based on a complex product offering. Customer education is also most beneficial when the use of your product or service relies on certain types of critical behaviour, such as claims procedures or the correct use of medicine.
View our case study to learn more about our services in consumer education.